Marketing Management : A Strategic Value Based Approach

By: Whitwell, Gregory; Lukas, Bryan; Doyle, Peter

Price: $195.00 USD

Quantity: 1 available

Book Condition: Very Good


455 pages. tbo

Title: Marketing Management : A Strategic Value Based Approach

Author Name: Whitwell, Gregory; Lukas, Bryan; Doyle, Peter

Categories: General,

Edition: First Edition

Publisher: Milton, John Wiley: 2003

ISBN Number: 0470800968

ISBN Number 13: 9780470800966

Binding: Soft cover

Book Condition: Very Good

Type: Book

Size: 4to - over 9" - 12" tall

Seller ID: 6825

Keywords: BUSINESS AND ECONOMICS MARKETING